The Power of TV | V by Viacom
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The Power of TV

Why television content continues to be the most powerful way to reach your audience.

Mar 20, 2018

Thanks to technology—which has fueled the rise of mobile, social, and digital media—audiences have more ways than ever before to watch television. There are a record number of scripted series, an ever-increasing number of platforms and a growing number of devices. But, amid the shifting landscape, premium TV content remains the single most powerful way to reach people. Here’s why.

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TV content is a cornerstone of culture.

Viewers depend on television programming to tune in to the cultural conversation.


TV content offers a premium experience.

People don’t just appreciate the content, they value the experience. In fact, viewers say that TV means simple, stress-free viewing and high-quality shows.5


TV content drives greater discovery and awareness for advertising.

For marketers, TV’s ability to reach millions of viewers and drive brand affinity is unparalleled. It’s also a reliable, brand-safe environment for brands and viewers. In fact, teens and adults trust advertising on TV more than they do on other platforms.9


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Sources:
1. Power of TV study, Viacom, 2017.
2. Power of TV study, Viacom, 2017, among respondents age 13 to 17 and 18 to 34.
3, 4. TV Matters study, Viacom, 2017, base: all respondents aged 6-44 with a TV, U.S. only.
5. TV Matters study, Viacom, 2017, base: all respondents aged 16-44, global, 14 countries.
6. TV Matters, Viacom study, 2017, base: All respondents aged 6-44 who use any source to watch TV at least several times a month, U.S. only.
7, 8. Power of TV study, Viacom, 2017, among respondents age 18+.
9, 10. Power of TV study, Viacom, 2017, among respondents age 13 to 17 and age 18+.
11. Power of TV study, Viacom, 2017.
12. Power of TV study, Viacom, 2017, among respondents age 13 to 17.
13. Power of TV study, Viacom, 2017, among respondents age 18+.