Finding Creative Solutions to Attract Fans to Movies They'll Love
Marketing to every type of moviegoer.
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For 'Girls Trip' and 'Avengers,' Cross-Platform Executions Build Buzz
How Data Guides Perfect Aim When It Comes to Movie Marketing
Viacom Vantage links with Movio to get the biggest bang from studio advertiser bucks.
These Ads Look More Like a TV Show Than a Commercial—and Audiences Love That
Native ads replicate the look and feel of the shows to keep viewers watching.
Uncharted Territory: With Data, Small Screen Audiences Drive Big Screen Buzz
Enabling studios to build TV campaigns around audience insights and moviegoer behavior.
Data-Driven TV: Bringing Advertisers Back to Linear With Viacom Vantage
Advertisers benefit from precision at scale within the premium context of television.
Advanced Advertising: 3 Key Considerations for Marketers
Why collaboration matters, and how data should to fit into your broad media and buying strategy.
How M&M’s Caramel Used Custom Content Integration to Appeal to Young Consumers
The Scientists That Want to Transform the TV Advertising Industry
Advanced advertising challenges the traditional limits of ads on linear television, and these are the professionals driving the change.
Enabling Impressions on Every Platform
Why Viacom’s acquisition of WHOSAY will make it easier for marketers to get creative.
How Artificial Intelligence Can Fight the Opioid Epidemic
Applying psychographics to help support victims of the deadliest drug crisis in American history.
Connecting New Technology and Creativity
In art and commerce, a shared desire to understand the audience.
Context is Key: The Premium Publisher Advantage
When it comes to advertising, it’s no longer a battle between linear and digital. Instead, it’s whether a platform can control its content.
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