Kidfluence: How Kids Influence Buying Behavior
New data reveals how they impact what parents buy and how much money they spend.
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Fan Insights: 6 Reasons Why Teens are Driving Change
Today’s generation of American teens feels comfortable dreaming big, speaking truth to power, and taking action.
The Power of TV
Why television content continues to be the most powerful way to reach your audience.
Understanding the Box Office Bump of an Oscar® Nod
How an Academy Award® nomination causes a moviegoing audience to evolve.
How to Drive Engagement With Experiential Marketing
New consumer data from Comedy Central's Colossal Clusterfest reveals a bright spot for marketers and audiences.
MTV VMA’s Best New Artist Winners By The Numbers
Viacom’s audience science team shows off why being a VMA Best New Artist definitely has its perks.
Exploring Boundaries Through "The Culture of Proximity"
In today’s world, the sphere of influence between brands, fans and celebrities is radically changing.
The Path to Overcoming Unconscious Bias
Viacom and #SeeHer reflect on the campaign to change perceptions of women in advertising and media.
Representation Matters, But It’s Not Enough
New research from Viacom reveals multicultural millennials demand more from media.
Fan Theory: Inside the Brain of a Fan
Great Stories Drive a Connection and Become a Part of Who You Are
Fan Theory: You Are What You Love
5 Surprising Insights About What Your Taste in TV Says About You
Why Youth Make No Apologies
Individuality, uncertainty, and versatility are just some of the factors that play into the worldview of today's young people.
Fan Theory Project: Exploring the Relationship Between Fans and the Stories They Love
From subgenres and neuroscience, Viacom is looking at fans from a new perspective.
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