The Power of Segmentation: Delivering a More Engaged Audience | V by Viacom
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The Power of Segmentation: Delivering a More Engaged Audience

If You Connect the Right Audience to the Right Ad Content, What Happens?

From higher audience concentration to a combination of reach optimization and targeting, Viacom Vantage demonstrated the power of segmentation through significant increases across audience consumption, brand affinity, purchase intent and targeting effectiveness.

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Learn more about Viacom Vantage at our Viacom for Partners site here

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Published: Jun 05, 2017