Michelangelo, meet Michelangelo.
The infamous, pizza-gobbling Teenage Mutant Ninja Turtle swung by the Metropolitan Museum of Art recently to check out his famous namesake’s exhibit, “Michelangelo: Divine Draftsman & Designer.”
Photo: Rebecca Shear. Courtesy of The Metropolitan Museum of Art
Nickelodeon’s franchise planning team gained early access to the museum to take pictures of the costumed character perusing the Renaissance artist’s works. The images were shared across Instagram, Facebook, and Twitter. The campaign also attracted press attention from CNN, artnet News, and TimeOut.
Fans were quick to get in on the action, captioning the images: “I can’t stop looking at this picture….,” said one. “Remembering the good ol’ times…” said another.
The visit was made possible through the partnership Nickelodeon has with NYC & Company, the city’s tourism board. The turtles have been the face of the family ambassador program – a marketing campaign targeting New York City as a great destination for visitors of all ages — for two years.
“It was a no-brainer,” says Charlotte Castillo, senior vice president, global franchise planning for Nickelodeon. “There’s power in Michelangelo. We’re always looking for a way to reinforce the cultural and global relevance of the TMNT franchise. This collaboration with NYC & Company and the MET checked all those boxes for us.”
When the museum opened at 10 a.m., Michelangelo greeted visitors inside the hall. He then moved to the front steps where tour groups and school field trip groups arrived.
The exhibit goes through February 12. Fans will get much more of the turtles when Rise of the Teenage Mutant Turtles premieres on Nickelodeon in the fall.
Brand Marketing: Juli McLaurin, Cornelia Wolcott