Brands: How to Program in Culture
The VMAs show how collaborations between marketers, brands, and publishers can drive culture.
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How Viacom Tested Whether Live TV Drives Purchase Intent
Inside the results of the 2017 MTV Video Music Award sponsorships.
Advertising Week 2018
The 3 Most Common Types of Data Behind Audience-Based Buying
A primer for understanding the fundamentals of data-driven TV advertising.
Finding Creative Solutions to Attract Fans to Movies They'll Love
Marketing to every type of moviegoer.
For 'Girls Trip' and 'Avengers,' Cross-Platform Executions Build Buzz
How Data Guides Perfect Aim When It Comes to Movie Marketing
Viacom Vantage links with Movio to get the biggest bang from studio advertiser bucks.
These Ads Look More Like a TV Show Than a Commercial—and Audiences Love That
Native ads replicate the look and feel of the shows to keep viewers watching.
Uncharted Territory: With Data, Small Screen Audiences Drive Big Screen Buzz
Enabling studios to build TV campaigns around audience insights and moviegoer behavior.
Data-Driven TV: Bringing Advertisers Back to Linear With Viacom Vantage
Advertisers benefit from precision at scale within the premium context of television.
Advanced Advertising: 3 Key Considerations for Marketers
Why collaboration matters, and how data should to fit into your broad media and buying strategy.
How M&M’s Caramel Used Custom Content Integration to Appeal to Young Consumers
The Scientists That Want to Transform the TV Advertising Industry
Advanced advertising challenges the traditional limits of ads on linear television, and these are the professionals driving the change.
Enabling Impressions on Every Platform
Why Viacom’s acquisition of WHOSAY will make it easier for marketers to get creative.
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