The Scientists That Want to Transform the TV Advertising Industry
Advanced advertising challenges the traditional limits of ads on linear television, and these are the professionals driving the change.
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Enabling Impressions on Every Platform
Why Viacom’s acquisition of WHOSAY will make it easier for marketers to get creative.
How Artificial Intelligence Can Fight the Opioid Epidemic
Applying psychographics to help support victims of the deadliest drug crisis in American history.
Connecting New Technology and Creativity
In art and commerce, a shared desire to understand the audience.
Context is Key: The Premium Publisher Advantage
When it comes to advertising, it’s no longer a battle between linear and digital. Instead, it’s whether a platform can control its content.
MTV Partners with Taco Bell and Twitter to Give Fans a Voice
For the 2017 MTV Video Music Awards, an innovative collaboration creates a new level of engagement.
The Danger of Using Big Data to Power Digital Marketing
We can beat the algorithms that impact the opinions and behaviors of millions of consumers. But should we?
One Giant Leap for All Fankind
How Viacom Velocity and MTV launched the Moon Person into augmented reality.
How to Expose Over 4 Million People to Social Injustice in Just 60 Seconds
A powerful message is brought to the masses through an innovative content collaboration.
Advanced TV: Driving Real Business Results (Infographic)
How TV’s innovative, dynamic new ways are enabling marketers to identify and predict custom audiences, drive reach and measure attribution.
The Power of Segmentation: Delivering a More Engaged Audience
If you connect the right audience to the right ad content, what happens?
Vantage Amplifies Automaker's “Drive To Buy”
The power of advanced TV and its impact on targeted audiences proves to be a winning formula for Toyota’s RAV4.
OpenAP: A Step Change for TV Advertising
An Inside Perspective on the first Open Platform for Cross-Publisher Audience Targeting and Independent Posting
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