MTV Partners with Taco Bell and Twitter to Give Fans a Voice
For the 2017 MTV Video Music Awards, an innovative collaboration creates a new level of engagement.
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The Danger of Using Big Data to Power Digital Marketing
We can beat the algorithms that impact the opinions and behaviors of millions of consumers. But should we?
One Giant Leap for All Fankind
How Viacom Velocity and MTV launched the Moon Person into augmented reality.
How to Expose Over 4 Million People to Social Injustice in Just 60 Seconds
A powerful message is brought to the masses through an innovative content collaboration.
Advanced TV: Driving Real Business Results (Infographic)
How TV’s innovative, dynamic new ways are enabling marketers to identify and predict custom audiences, drive reach and measure attribution.
The Power of Segmentation: Delivering a More Engaged Audience
If you connect the right audience to the right ad content, what happens?
Vantage Amplifies Automaker's “Drive To Buy”
The power of advanced TV and its impact on targeted audiences proves to be a winning formula for Toyota’s RAV4.
OpenAP: A Step Change for TV Advertising
An Inside Perspective on the first Open Platform for Cross-Publisher Audience Targeting and Independent Posting
OpenAP Cheatsheet: What You Need To Know
When three big networks like Viacom, Turner and Fox come together to talk business, you take note.
Big Data Myths Debunked
Sashi Marella, Senior Data Scientist at Viacom weighs in.
When Big Ideas Take Flight
What one MTV VMA announcement can teach us about connecting with fans.
How TV Advertising Fully Embraced Data and Why Marketers Will Benefit
Adapting the Digital Model For a Trusted, Established Medium
Addiction And The Evolution Of Social Awareness
With drug and alcohol abuse on the rise, listening, not lecturing, is key.
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