A Fantasy Bracket for the Queen Crowd
The strategy behind ‘RuPaul’s Drag Race All Stars’ Fantasy League.
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How Nickelodeon Casts Social Influencers
The science behind the search for the 2018 ‘Kids’ Choice Awards’ influencer talent.
Beats by Dre Taps In to Viral Phenomenon With LIT!
Exploring the N.E.R.D x Rihanna 'Lemon' dance with a doc-style video integration.
How to Drive Engagement With Experiential Marketing
New consumer data from Comedy Central's Colossal Clusterfest reveals a bright spot for marketers and audiences.
Nickelodeon's Teenage Mutant Ninja Turtle Gets Cultured
Encouraging fans of the franchise to learn about the character's namesake.
Hip-Hop’s Hold on The Fashion World
After decades of rappers loving luxury, hip-hop now fuels fashion’s creative energy.
Love and Hip-Hop and the Birth of Social Television
How the series’ success has changed the TV landscape.
Comedy Central's 'Corporate' Lures Followers With Free Pizza
Offering fans something better than stale donuts from the morning meeting.
Sundance Film Festival 2018: New Approaches to Movie Marketing
Film experts discuss everything from enticing movie trailer strategies to guerrilla social marketing tactics in a panel hosted by Viacom and 'The Hollywood Reporter.'
How M&M’s Caramel Used Custom Content Integration to Appeal to Young Consumers
Uncharted Territory: The Relationship Between Brain Waves and Blockbuster Movies
What happened when neuroscientist and business professor Moran Cerf applied the principles of science to the art of film marketing.
How to Develop a New Social Strategy That Appeals to Existing Followers
Paramount Network’s VP of Fan Engagement and Social Red Fabbri shares the key to creating a social campaign for a brand in transition.
In an America Divided, Hip-Hop Reigns
The music genre dominates the charts and defines mainstream culture.
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