Uncharted Territory: The Relationship Between Brain Waves and Blockbuster Movies
What happened when neuroscientist and business professor Moran Cerf applied the principles of science to the art of film marketing.
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How to Develop a Social Strategy That Appeals to New Fans Without Alienating Existing Followers
Paramount Network’s VP of Fan Engagement and Social Red Fabbri shares the key to creating a social campaign for a brand in transition.
In an America Divided, Hip-Hop Reigns
The music genre dominates the charts and defines mainstream culture.
Reinventing 'SpongeBob SquarePants' for Broadway
TV's popular animated show proves the value of optimism as the franchise expands to the stage.
How MTV’s 'Floribama Shore' Reveals A Whole New Bubble
The network that pioneered reality TV finds a new formula for success by turning small communities into cultural moments.
Bringing Live to Life For a New Generation
MTV Redefines the VMAs and TRL for Millennial and Gen Z Audiences.
It's A Family Affair: 25 Tweets That Show Why The BET Awards Are Not Your Average Celebration
Gen Z and the New Language of Artificial Intelligence
Chatbots are quickly becoming a go-to engagement tool for the under-25 set.
More Than Noise: Sonic Branding and the Power of Sound
How sound is helping brands create deeper connections.
(Business) Model Behavior
Were business models made to be broken?
The “New” Nostalgia Mindset
How humor is bridging the gap between old and new fans.
The Future of VR: From Hype to Household Staple
3 ways marketers can meet the demands of brands and consumers.
Meet Viacom's New Fan Club and the 'It' Company Behind the Current Podcast Phenomenon
Brands are delving into podcasting at an exponential rate in an effort to connect with fans in new and creative ways.
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