How to Drive Engagement With Experiential Marketing
New consumer data from Comedy Central's Colossal Clusterfest reveals a bright spot for marketers and audiences.
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Nickelodeon's Teenage Mutant Ninja Turtle Gets Cultured
Encouraging fans of the franchise to learn about the character's namesake.
Hip-Hop’s Hold on The Fashion World
After decades of rappers loving luxury, hip-hop now fuels fashion’s creative energy.
Love and Hip-Hop and the Birth of Social Television
How the series’ success has changed the TV landscape.
Comedy Central's 'Corporate' Lures Followers With Free Pizza
Offering fans something better than stale donuts from the morning meeting.
Sundance Film Festival 2018: New Approaches to Movie Marketing
Film experts discuss everything from enticing movie trailer strategies to guerrilla social marketing tactics in a panel hosted by Viacom and 'The Hollywood Reporter.'
How M&M’s Caramel Used Custom Content Integration to Appeal to Young Consumers
Uncharted Territory: The Relationship Between Brain Waves and Blockbuster Movies
What happened when neuroscientist and business professor Moran Cerf applied the principles of science to the art of film marketing.
How to Develop a New Social Strategy That Appeals to Existing Followers
Paramount Network’s VP of Fan Engagement and Social Red Fabbri shares the key to creating a social campaign for a brand in transition.
In an America Divided, Hip-Hop Reigns
The music genre dominates the charts and defines mainstream culture.
Reinventing 'SpongeBob SquarePants' for Broadway
TV's popular animated show proves the value of optimism as the franchise expands to the stage.
How MTV’s 'Floribama Shore' Reveals A Whole New Bubble
The network that pioneered reality TV finds a new formula for success by turning small communities into cultural moments.
5 TRL Fans on Why They'll Wait for a Studio Slot
“I can make a whole list right now of why I love the Dolan Twins, but I don't want your article to be 10 pages long.”
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